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商品編號： 9-601-142 出版日期： 2001/04/23 作者姓名： McAfee, Andrew;Bounds, Gregory 商品類別： Operations management 商品規格： 21p 再版日期： 2003/02/12 地域： Connecticut 產業： Medical equipment and devices 個案年度： 2001 - 2001
商品敘述：
Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders. It is now attempting to shift to a "bricks and clicks" distributor with a strong Internet presence. It has already made substantial investments in an e-commerce Web site and in "back office" ERP software to improve the fulfillment performance of its four distribution centers. The ERP software has not lived up to expectations in all areas, and the company must decide whether to invest in more modules for this system that might address its shortcomings. It must also decide whether to make a significant additional investment in customer relationship management software.
涵蓋領域：
Supply chain management;Operations strategy;IT management;Change management;Product distribution;Internet;Marketing communications;Enterprise computing
相關資料：
, (9-603-030), 14p, by Andrew McAfee
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